#FIGHTWORLDGERMINATION WITH HYGIENIX

Have you seen the Hygienix Shower Rangers unleashing their Shower Power Kick and Hygienix Powerblast on the vile Germdugo? It’s all part of the #FightWorldGermination campaign by Hygienix. The nod toward superhero team TV shows that dominated Philippine screens in the 1990s was a choice that aligned with the brand ’s strategy. “We wanted to change the conversation around the antibacterial category and show that though it is a serious matter, it can be fun and entertaining--yet still credible,” says Splash Corp.’s Joyce Jacobe.